Featured Interview with Outdoor Research

 

When we started this Featured Interview series, we knew we wanted to include Outdoor Research. We connected with Jeff Greenwell, Trade Marketing Manager for OR, as our person of interest for this feature. Here’s what he had to say.

 

drirelease: How would you describe your brand?
Outdoor Research: Outdoor Research® is dedicated to inspiring the journey ahead with award-winning technical apparel and accessories. Based in Seattle since 1981, we are committed to improving our customer’s experience through innovative materials, purpose-driven features, and versatile products that are backed by our Infinite Guarantee®. We rely on the real-world testing of our athlete ambassadors, mountain guides, and local adventurers involved in our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and backcountry skiing and snowboarding. We’re here for the fun, adventure, excitement, and For the Journey Ahead.

drirelease: How would you describe your customer?
Outdoor Research: The Outdoor Research customer is motivated by the desire to reconnect with the tribe. They seek fun in challenge and fitness and are driven to improve their outdoor and sport skill. They leave a positive impact on the planet and fellow tribe members. They believe people are happier and healthier when the outdoors is part of their lifestyle. They seek to improve and grow their bonds with friends and family, formed through shared outdoor experiences. They live by strong values and high integrity.

drirelease: What benefits can the OR customer expect from your drirelease products?
Outdoor Research: Our customers expect functionality and high quality when purchasing Outdoor Research products. The functionality and comfort drirelease offers are important benefits within our product assortment. Breathability, the ability to wick moisture while drying quickly all the while remaining naturally odor resistant are essential benefits to our customers.

drirelease: What are some of your most popular drirelease products?
Outdoor Research: Our Men’s Sequence and Women’s Essence lines are some of our most popular drirelease styles. These styles provide our customers functional next-to-skin baselayers that also look great. Customers should also look for future growth in our Blackridge line as we expand this popular and functional mountain lifestyle assortment.

drirelease: What has the customer response been to drirelease?
Outdoor Research: The reviews say it all. Our customers appreciate how comfortable, breathable, quick drying and stink free products featuring drirelease blends are.

drirelease: How does the drirelease partnership impact the success of your product line?
Outdoor Research: Our use of drirelease products helps round out our performance fabric Mountain Life collection, enabling our customers to wear great looking product with performance characteristics.

 

 

Outdoor Research® is dedicated to inspiring the journey ahead with award-winning technical apparel and accessories. Based in Seattle since 1981, we are committed to improving our customer’s experience through innovative materials, purpose-driven features, and versatile products that are backed by our Infinite Guarantee®. We rely on the real-world testing of our athlete ambassadors, mountain guides, and local adventurers involved in our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and backcountry skiing and snowboarding. We’re here for the fun, adventure, excitement, and For the Journey Ahead. Get to know us at www.outdoorresearch.com or follow along on the journey via Facebook, Instagram, Twitter, and YouTube.

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