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AFTCO Barracuda Geo Cool shirt earns drirelease® Innovation Award.

June 19, 2019

  EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced AFTCO as the winner of its Summer 2019 USA Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer Summer Market in Denver, Colorado, the award celebrates innovation in the design and construction of active wear that promotes […]
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Visit drirelease® at Performance Days Munich!

May 2, 2019

PERFORMANCE DAYS presents “The Beauty of Function” at the next fair (May 08th-09th, 2019) and drirelease® will be presenting new technologies and fabrics, and offering good music, food and drinks at the Performance Days Party, on May 08th, the first day of the show. “Functional fabrics, especially, those that perform under extreme conditions are predestined […]
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Frank And Oak’s Commuter Layering System earns drirelease® Innovation Award

July 23, 2018

EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced Frank And Oak as the winner of its Summer 2018 USA Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer Summer Market in Denver, Colorado, the award celebrates innovation in the design and construction of active wear that […]
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HILLY’s Mono Skin Supreme Sock earns drirelease® Innovation Award

June 17, 2018

EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease®, has announced HILLY as the winner of its Summer 2018 European Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the 2018 OutDoor show in Friedrichshafen, Germany, the award celebrates innovation in the design and construction of active wear that promotes the […]
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Mountain Equipment’s Clarion Hooded Crew earns drirelease® Innovation Award

January 28, 2018

EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced Mountain Equipment as the winner of its Winter 2018 European Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the ISPO Show in Munich, Germany, the award celebrates innovation in the design and construction of active wear that promotes the […]
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SITKA Gear’s Frontier Shirt earns drirelease® Innovation Award

January 25, 2018

EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced SITKA Gear as the winner of its Winter 2018 USA Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer + Snow Show 2018 in Denver, Colorado, the award celebrates innovation in the design and construction of active […]
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Kathmandu’s Adapt Collection earns drirelease® Innovation Award

July 25, 2017

drirelease General Manager, Ashwin Jaju, presenting the drirelease Summer 2017 Innovation Award to Tara Strangwick, Product Development Manager, Kathmandu. EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced Kathmandu as the winner of its 2017 Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer 2017 Summer Market […]
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VAUDE’s Tremalzo LS Shirt earns drirelease® Innovation Award

June 19, 2017

Pictured left to right: Uwe Gottschalk, Product Manager, VAUDE; Feyzi Arpacioglu, European Business Development, drirelease. EAST BRUNSWICK, NJ – Optimer Brands – the parent company of drirelease – has announced VAUDE as the winner of its 2017 Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the OutDoor Friedrichshafen show in Friedrichshafen, […]
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Rab’s Top Out Hoody and Route Tee earns 2017 drirelease® Innovation Award

February 5, 2017

drirelease awards Rab with the 2017 Innovation Award at ISPO Munich in Munich, Germany.
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Arborwear’s Cypress Shirt earns drirelease® Innovation Award

January 10, 2017

drirelease awards Arborwear with the 2017 Innovation Award at Outdoor Retailer Winter Market Show in Salt Lake City, UT.
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