press


drirelease® Sales Training Video​

drirelease | October 31, 2010

drirelease® has launched a new training video to educate its customers and consumers on the benefits of its technology. See what makes drirelease different and why it works. Watch the video here! About Optimer Optimer Brands, formerly known as Optimer Inc., a Sterling Capital Partners company, is based in Chicago, IL, with operations in Wilmington, […] READ MORE

​drirelease® Introduces drirelease e.c.o. Fabric with Repreve Certified Recycled Fibers

drirelease | July 9, 2010

Wilmington, DE, July 10, 2010. ​drirelease®, known for providing fabrics that offer superior performance to the athletic and fashion apparel markets, is introducing its new drirelease environmentally correct origins™ (e.c.o.) using Repreve® recycled polyester fibers in Europe and the United States.​ The new drirelease e.c.o. fabrics combine the superior wicking and fast-drying properties of drirelease […] READ MORE

drirelease® Helps NFL Players with the SIGVARIS Athletic Recovery Sock​

drirelease | July 6, 2010

Wilmington, DE, July 7, 2010. drirelease®​, the leading brand of high-performance fabrics used in sports and fashion apparel, has entered the playing field of professional football via the adoption of the SIGVARIS® Athletic Recovery Socks by the Indianapolis Colts and the Atlanta Falcons. The SIGVARIS Athletic Recovery Sock is a true, graduated compression garment that […] READ MORE

​drirelease® Fabric Used by Olympic Athletes

drirelease | January 24, 2010

Wilmington, DE. drirelease®​ fabric will be featured in an adidas® base-layer long sleeve rollneck designed for athletes and officials participating in the 2010 Winter Olympic Games. The long sleeve rollneck features patented drirelease E.C.O. (Environmentally Correct Origins) Wool technology, which uses 77% recycled PES. The garment, which is not a competition apparel piece, is designed […] READ MORE

drirelease® Wool Reaches New Heights as Part of Everest Expedition​

drirelease | January 12, 2010

Wilmington, DE,  In spring of 2010, drirelease® Wool will play a critical role in helping the Expedition Champion® team summit Mt. Everest. The team, led by international mountaineer Jamie Clarke, will be outfitted with custom-designed gear featuring a drirelease Wool insulating layer that includes long-sleeve tops and long pants. Offering drying times that are 4 […] READ MORE

drirelease® TENCEL Revolutionizes Functional Fashion at OR’s 2010 Winter Market​

drirelease | January 4, 2010

Wilmington, DE. At this year’s Outdoor Retailer Winter Market, Optimer Brands will be showcasing how apparel brands can bring function and fashion together by using their innovative drirelease® TENCEL® fabrics. As a brand with a long history of developing moisture management and odor control technologies, drirelease with FreshGuard® continues to break new ground in performance […] READ MORE