press


Optimer Brands Appoints New CEO

drirelease | September 23, 2013

Chicago, Ill.—Optimer Brands, the Company behind the DRIFIRE® brand of flame resistant fabrics and flame resistant work wear, and drirelease®, the patented fabric technology that enables brands to create performance apparel, is pleased to announce the appointment of Darryl Schimeck to chief executive officer. As Optimer Brand’s current chairman of the board, Schimeck brings Company […] READ MORE

dri​release® Creates New Educational Consumer Video

drirelease | July 1, 2013

Chicago, IL – Optimer Brands, the company that markets drirelease® with FreshGuard®, created a new educational video with a consumer-friendly focus. The latest video adds to drirelease’s growing marketing support for its customers. The video, titled “What is Comfort?” dives deeply into the idea of comfort, and what characteristics truly make a consumer comfortable.  drirelease customers can […] READ MORE