press


Porsche Design launches drirelease for FW2019!

October 26, 2019

The #FallWinter19 #PorscheDesignSportswear collection sets new standards, not only in terms of design, but also with incorporated technology. Characteristic materials, such and drirelease Cotton, continue giving the collection a high-tech look and feel. Porsche Design Sportswear Fall Winter 2019 The #FallWinter19 #PorscheDesignSportswear collection sets new standards, not only in terms of design, but also with […]
READ MORE

drirelease Naia™ : Where fashion and eco meets Performance with Comfort!

October 7, 2019

For more than two decades, drirelease® has been an inherent part of the surging, connected lifestyle that’s changed how we dress as we engage with our lives — play, travel, work, or just relaxing.It’s what lets you move more comfortably — by wicking, drying, cooling and freshening — as you pursue your passions.Thinking about the next trends […]
READ MORE

drirelease highlights of Première Vision Paris

October 3, 2019

For the first time drirelease had showcased at Première Vision in Paris, to present fabrics and yarns technologies with natural wicking and fast drying solutions with Hemp, Acetate, Linen, Silk, Cashmere, Organic and BCI Cotton, Lyocell, Recycled Polyester. Our innovative solutions keep customers cool, dry, fresh and comfortable – whatever the application – in high-performance athleticwear, sportswear, fashion, […]
READ MORE

drirelease will be showcased at PREMIÈRE VISION PARIS

September 3, 2019

For the first time, drirelease will be showcased at Première Vision Paris, on September 17th to 19th, to introduce our technology blends translated into fabrics to the fashion and casual markets. We would like to invite you to visit us at the YARNS section, Hall 6 booth C56 to check out the latest comfort and fashion solutions, drirelease Hemp and drirelease NaiaTM , and […]
READ MORE

drirelease HEMP : Natural wicking, HIGH performance! 

August 26, 2019

  EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease just launched its new blend. We are proud to introduce THE PERFORMANCE SIDE OF HEMP, with drirelease engineered blend of fibers. drirelease HEMP fabrics, through our natural wicking and fast drying technology, effectively facilitate the passage of moisture from the skin to the atmosphere.  For millennia, HEMP has been […]
READ MORE

AFTCO Barracuda Geo Cool shirt earns drirelease® Innovation Award.

June 19, 2019

  EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced AFTCO as the winner of its Summer 2019 USA Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer Summer Market in Denver, Colorado, the award celebrates innovation in the design and construction of active wear that promotes […]
READ MORE

Visit drirelease® at Performance Days Munich!

May 2, 2019

PERFORMANCE DAYS presents “The Beauty of Function” at the next fair (May 08th-09th, 2019) and drirelease® will be presenting new technologies and fabrics, and offering good music, food and drinks at the Performance Days Party, on May 08th, the first day of the show. “Functional fabrics, especially, those that perform under extreme conditions are predestined […]
READ MORE