Arborwear’s Cypress Shirt earns drirelease® Innovation Award

Pictured left to right: Ashwin Jaju, General Manager, drirelease; Marcy Cope, Product Development Design Manager, Arborwear®; Bill Weber, President, Arborwear, and Lee Thompson, East Coast Business Development, drirelease.

EAST BRUNSWICK, NJ – Optimer Brands – the parent company of drirelease – has announced Arborwear® as the winner of its 2017 Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer Winter Market event in Salt Lake City, Utah, the award celebrates innovation in the design and construction of active wear that promotes the comfort of wearers.

The Cypress Shirt—a woven shirt created using the same technology that has made Arborwear’s Tech T a fan favorite—features technology to keep the wearer relaxed and comfortable. The Cypress Shirt has UPF 30+ sun protection built right into the fabric to shield harmful UVB rays. Oversized front pockets with Velcro closures and a hidden zippered chest pocket provide plenty of upfront storage. What if it gets too hot? No problem! Roll up the sleeves and secure with button tabs to stay cool.

“There’s been great value and a strong following of Arborwear because of our partnership with drirelease,” said Bill Weber, President of Arborwear.  “We are very fortunate to have this exposure and be this year’s recipient of the drirelease Innovation Award.”

“We are proud to recognize Arborwear’s passion for comfortable, hard-working apparel with the 2017 Innovation Award,” said Lee Thompson, East Coast Business Development of drirelease.  “Using innovative design and materials, Arborwear has led the way in creating the next generation of the classic woven work shirt.”

Winners are selected and announced twice yearly by the drirelease team, based on a review of new or enhanced activewear products, featuring drirelease, across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater performance through innovation.

Arborwear’s winning entry can be viewed at drirelease booth #62028 at the OR Winter Market trade event in Salt Lake City, Utah January 10-12, 2017.

About drirelease® For brands seeking far‐reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know‐how, and global capabilities together that help the performance apparel industry design for long‐term success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast‐drying capabilities.

With headquarters now in East Brunswick, NJ, drirelease is a global solutions provider, thanks to the early development of a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands while exceeding consumer expectations for comfort, fast drying, temperature regulation and odor control.

CONTACTS
Anthony Gobrial, Marketing Coordinator
agobrial@optimerbrands.com 732.638.0602

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