drirelease® Announces 1st Innovation Award for Outdoor Research Base Layer Apparel

CHICAGO, Ill. – At drirelease, innovation is defined as optimum performance with maximum comfort. Seeking to honor far-reaching solutions in performance apparel, Optimer Brands – the parent company of drirelease – has announced the first in a series of innovation awards for 2015. The new award celebrates innovation in the design and construction of active wear that enhances the comfort of participants as they compete or engage in high-energy pursuits.

“We are honored to recognize Outdoor Research and its commitment to the mountain athlete with products that balance function with everyday utility,” said Darryl Schimeck, chief executive officer of Optimer Brands. “The technology, design and comfort of drirelease Merino represent a great step forward in base layer performance.”

“This innovation shows the depth to which our R+D team is taking our products to a successively higher level,” said Jordan Wand, vice president of product and marketing for Outdoor Research. “From extensive testing in the field, we know these technologies do indeed work better. Wand noted that Outdoor Research continues to focus on integrating best-available ingredient-brand technologies from category leaders including drirelease.

drirelease Merino Baselayers is a 10-piece layering program using three different weights. A fabric technology that intimately blends 88 percent polyester and 12 percent Merino wool, drirelease Merino fabrics are blended at the fiber level, resulting in performance far superior to 100 percent wool, 100 percent synthetic, or blends that combine yarns with varying content. The resulting garments dry four times faster and have higher thermal insulation value than 100 percent wool. In addition, FreshGuard® odor-neutralizing technology prevents the odor build-up common in many synthetic base layers throughout the life of the garment.

Organized into three tiers, “DR1” is a base layer program; “DR2” offers mid-layers; and “DR3” is the heaviest, warmest layer offering:

DR1: Sequence and women’s Essence Collections – Just the right weight to serve as an all-around base layer, these collections consist of men’s and women’s long-sleeve zip tops, a long-sleeve crew top, men’s and women’s tights, and men’s boxer briefs.

DR2: Delta Zip Top and Hoody – Built with a mid-weight drirelease merino fabric with excellent stretch, the Delta program features a men’s and women’s hoody and a long-sleeve Zip-T.

DR3: Constellation Hoody – The only fleece made with drirelease merino, this heavier-weight hoody is a super-functional mid layer.

Winners will be selected and announced twice yearly by a drirelease team, based on a review of new or enhanced active wear products across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater success through innovation.

Outdoor Research’s winning entry can be viewed at drirelease booth 62028 at the Outdoor Retailer Winter Market in Salt Lake City, Jan. 21-24. 

About drirelease®
For brands seeking far-reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know-how, and global capabilities together that help the performance apparel industry design for long-term success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast-drying capabilities.

With headquarters in Chicago, drirelease today is a global solutions provider, thanks to early development of a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands while exceeding consumer expectations for comfort, fast drying, temperature regulation and odor control.

CONTACTS
Carolyn Kidd, Director of Marketing, 312-878-0805, ckidd@optimerbrands.com
Jeff Kraft, PDC Communications 708-732-0704 jkraft@pagliuco.com

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