drirelease Naia™ : Where fashion and eco meets Performance with Comfort!

For more than two decades, drirelease® has been an inherent part of the surging, connected lifestyle that’s changed how we dress as we engage with our lives — play, travel, work, or just relaxing.It’s what lets you move more comfortably — by wicking, drying, cooling and freshening — as you pursue your passions.Thinking about the next trends and challenges on textiles, drirelease launches a fashion eco blend, in partnership with Eastman, called drirelease Naia™. The benefits are non-chemical moisture wicking, fast drying (4x faster), permanent performance, natural cooling, extreme comfort, easy-care, hassle-free, richer and deeper colors, pilling resistance, silky smooth hand, elegant luster and luxurious drape together with sustainable responsibility to develop an eco-friendly product. Hundreds of the world’s most respected brands utilize drirelease expertise, sophisticated fabrics and textiles solutions based onscientific inquiry, deep research and innovation in technology.

“We are excited to be working with innovative companies like Eastman and offer the drirelease Naia™  yarns and fabrics especially in the market where performance and sustainability counts,” said Ashwin Jaju, General Manager of drirelease. “Together, drirelease and Naia™ will provide our customers options to blend fashion, performance, and sustainability in one that will deliver the ultimate comfort to the wearers”

Naia™ is made with wood pulp sourced from sustainably managed pine and eucalyptus plantations and forests, resulting in no deforestation of ancient and endangered forests. Naia™ is produced in a closed-loop production process where safe solvents and water are recycled and reused, ensuring that Naia™ has a low tree-to-yarn carbon and water footprint. Listed on the Higg Materials Sustainability Index, Naia™ has a smaller environmental impact than fibers such as generic modal, triacetate and viscose. “Naia™ is gaining momentum as a yarn that combines the needs for sustainability with the softness and easy-to-care for fabrics needed in the fashion market.” said Ruth Farrell, global marketing director for textiles for Eastman. “ We are thrilled to partner with an industry leader like drirelease® to make sustainable innovation a reality.”

drirelease is a global technology company pioneering in performance and comfort textiles solutions, trusted by the best brands in the world and literally part of the functional fabrics in today´s marketplace. The diversity of drirelease blends gives many solutions for comfort as wicking, fast drying, cooling and protection benefits — whatever the application — from leisure to high-performance, from fashion to sportswear, also for intimates or sleepwear, and with Naia™we can offer the most soft and stylish fabrics, with world class quality, to all textiles segments.

 

About drirelease®

drirelease® is a global technology company pioneer in performance and comfort textiles solutions, trusted by the best brands in the world and literally part of the functional fabrics in today´s marketplace. For brands seeking farreaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical knowhow, and global capabilities together that help the performance apparel industry design for longterm success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease, based in New Jersey (USA), launches technological blends of fibers and fabrics that deliver permanent and natural wicking, and fastdrying capabilities.

 

About Eastman Chemical Company

Eastman is a global advanced materials and specialty additive company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in more than 100 countries and had 2018 revenues of approximately $10 billion. The company is headquartered in Kingsport, Tennessee, USA, and employs approximately 14,500 people around the world. For more information, visit eastman.com.

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