Frank And Oak’s Commuter Layering System earns drirelease® Innovation Award
drirelease staff | July 23, 2018
EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced Frank And Oak as the winner of its Summer 2018 USA Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer Summer Market in Denver, Colorado, the award celebrates innovation in the design and construction of active wear that promotes the comfort of wearers.
“The Frank And Oak customer is always on the move, whether it is commuting to work on a bike, flying across the country or even just running to catch a subway. With this in mind, we developed the Frank And Oak drirelease Commuter Layering system to offer our customer a complete layering package that would take him through every moment of his life,” Michael Eadley, a Frank And Oak designer, explains. “Having our cotton tees with a base layer of stretch drirelease work together with our high stretch drirelease cotton french terry layering pieces, ensured our customer remained comfortable, dry, and smelling good no matter what life throws at him.”
In a recent statement, Ashwin Jaju, President of drirelease, noted, “It is an honor to present Frank And Oak with our Innovation Award on behalf of Optimer Brands and drirelease. The Commuter Layering system is a versatile and well-thought out product line and we are excited to continue to our valuable partnership with Frank And Oak.”
Innovation Award winners are selected and announced a few times each year by the drirelease team, based on a review of new or enhanced active wear products, featuring drirelease, across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater performance through innovation.
Frank And Oak’s winning entry can be viewed at the drirelease booth (1007-LL) at Outdoor Retailer Summer Market in Denver, Colorado July 23-26.
About drirelease® drirelease was developed out of a passion for advancing textile technology. Keeping with our promise of comfort, that passion resulted in an engineered blend of fibers that delivers superior wicking, fast‐drying, and natural aesthetics. For brands seeking far‐reaching performance apparel solutions, drirelease is more than an ingredient. We bring innovation, fresh insights, technical know‐how, and global capabilities together to ensure long-term success for the apparel and textile industry. drirelease prides itself as a Solutions Provider, fostering deep-rooted connections with top suppliers and mills while continuing the development of new fiber, yarn, and fabric technologies that appeal to the sophisticated design requirements of the world’s most influential brands.
Kim Pillinger, Marketing Coordinator