HILLY’s Mono Skin Supreme Sock earns drirelease® Innovation Award
drirelease staff | June 17, 2018
EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease®, has announced HILLY as the winner of its Summer 2018 European Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the 2018 OutDoor show in Friedrichshafen, Germany, the award celebrates innovation in the design and construction of active wear that promotes the comfort of wearers.
The HILLY Mono Skin Supreme Sock is the ideal sock choice for any runner because of its wearer-centric design. drirelease wool gives the Supreme its luxurious, super soft feel and high-wicking properties. Combined with NanoGlide®, which is designed to provide friction free zones on your feet, the Supreme Sock is also anti-microbial. Superior comfort for the runner is also provided through its mid-level anatomical cushioning in key pressure zones. As with many HILLY socks, the Supreme also features flat under toe seam construction and has a vented upper and arch grip. The Mono Skin Supreme Sock brings drirelease to one of the world’s most technical running socks.
“I am delighted on behalf of the HILLY brand and the whole team to have be awarded the Innovation Award, by Optimer, for our Mono Skin Supreme sock. We introduced this style over 15 years ago and with ongoing support and innovation as well as design and colour changes, this style is still one of top selling lines and a firm favourite across the world,” said Graham Richards, Brand Director of HILLY.
“On behalf of Optimer Brands and drirelease,” added Ashwin Jaju, President of drirelease, “it is an honor to present HILLY with this award. They have created a sock that’s been a favorite with wearers for over a decade due to its innovative design and comfortable wear. We are excited to celebrate this exciting award with HILLY and we can’t wait to see what else they have in store.”
Winners are selected and announced a few times each year by the drirelease team, based on a review of new or enhanced active wear products that feature drirelease, across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater performance through innovation.
HILLY’s winning entry can be viewed at the drirelease booth #A4-505 at the OutDoor trade event in Friedrichshafen, Germany, June 17-20, 2018.
About drirelease® drirelease was developed out of a passion for advancing textile technology. Keeping with our promise of comfort, that passion resulted in an engineered blend of fibers that delivers superior wicking, fast‐drying, and natural aesthetics. For brands seeking far‐reaching performance apparel solutions, drirelease is more than an ingredient. We bring innovation, fresh insights, technical know‐how, and global capabilities together to ensure long-term success for the apparel and textile industry. drirelease prides itself as a Solutions Provider, fostering deep-rooted connections with top suppliers and mills while continuing the development of new fiber, yarn, and fabric technologies that appeal to the sophisticated design requirements of the world’s most influential brands.
Kim Pillinger, Marketing Coordinator