Kathmandu’s Adapt Collection earns drirelease® Innovation Award
drirelease staff | July 25, 2017
drirelease General Manager, Ashwin Jaju, presenting the drirelease Summer 2017 Innovation Award to Tara Strangwick, Product Development Manager, Kathmandu.
EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced Kathmandu as the winner of its 2017 Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer 2017 Summer Market in Salt Lake City, Utah, the award celebrates innovation in the design and construction of active wear that promotes the comfort of wearers.
The Adapt Collection is an innovative new set of apparel where each piece is wearable back to front in two different ways – making your travel easier. With amazingly soft-feeling fabric that’s lightweight and packs away small, these garments can be combined to create 32 different outfits. They all have FreshGuard® so you won’t have to wash them as often, and they dry quickly – an easy to care for collection. Suitable for all seasons and situations, the Adapt Collection is your must-have drirelease fabric travel set.
“For 30 years Kathmandu has been designing products that give people the confidence to get out and explore the world,” says Kathmandu Textile R&D and Responsible Materials Manager, Manu Rastogi. “We prefer drirelease fabrics because they offer our customers the reassurance of quality and comfort they expect from us. The fact that so many people return from their trips amazed at the durability and performance of our travel gear is a testament to our passion for selecting the right fabrics to complement our great designs and aesthetics. [drirelease‘s] superior moisture-wicking capability, softer feel, and odor preventing FreshGuard® technology are key benefits for our customers.”
“On behalf of Optimer Brands and drirelease, we are honored to recognize Kathmandu for striving to be the best of the best in textile innovation with the Adapt Collection,” said Ashwin Jaju, President of drirelease. “We look forward to continuing to strengthen our partnership with Kathmandu and offer innovative drirelease fabrics to use in creating even more collections like Adapt.”
Winners are selected and announced a few times each year by the drirelease team, based on a review of new or enhanced active wear products, featuring drirelease, across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater performance through innovation.
Kathmandu’s winning entry can be viewed at the drirelease booth #62030 at the Outdoor Retailer Summer Market trade event in Salt Lake City, Utah, July 26-29, 2017.
About drirelease® For brands seeking far‐reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know‐how, and global capabilities together that help the performance apparel industry design for long‐term success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast‐drying capabilities.
With headquarters now in East Brunswick, NJ, drirelease is a global solutions provider, thanks to the early development of a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands while exceeding consumer expectations for comfort, fast drying, temperature regulation and odor control.
Kim Pillinger, Marketing Coordinator