Mammut wins drirelease® Innovation Award for legacy of design ingenuity
drirelease | July 15, 2015
CHICAGO, Ill. – At drirelease, innovation is defined as optimum performance with maximum comfort. Seeking to honor partnership and performance in active wear, Optimer Brands – the parent company of drirelease – has announced Mammut as a global partner in innovation for 2015. The award, conferred during the OutDoor 2015 trade event in Friedrichshafen, Germany, celebrates partners committed to innovation in design and construction of active wear that enhances the comfort of participants as they compete or engage in high-energy pursuits.
The Mammut Sports Group AG is one of the leading and most successful suppliers of alpine, climbing and outdoor equipment. Its products set standards in terms of quality and innovation and create new trends. The mountain sports brand Mammut stands for the highest levels of safety and is today an almost all-round supplier in the outdoor world.
“On behalf of Optimer Brands and drirelease, we have been honored to be a global partner with Mammut for more than a decade,” said Darryl Schimeck, chief executive officer of Optimer Brands. “Since Mammut has been a leader for more than 150 years, we welcome the opportunity to work with their product teams for many more years.”
“Mammut’s commitment to design innovation in mountain gear is unparalleled,” said Björn Bellert, Global Senior Product Manager, Apparel, for Mammut Sports Group AG. “We have been delighted to offer drirelease fabric blends in a number of apparel products through the years for its superior moisture-wicking, soft hand, and eco-friendly FreshGuard® odor neutralizer.”
A selection of Mammut activewear featuring drirelease can be viewed at Hall A4, Stand No. 507 (drirelease) at the OutDoor 2015 Show in Friedrichshafen, Germany, from July 15-18.
For brands seeking far-reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know-how, and global capabilities together that help the performance apparel industry design for long-term success. Founded by a group including former DuPont scientists who shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast-drying capabilities.
With headquarters in Chicago, drirelease today is a global solutions provider, thanks to early development of a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands while exceeding consumer expectations for comfort, fast drying, temperature regulation and odor controlBACK TO NEWS