Medelita and drirelease® team up on M3

CHICAGO, Ill. — Medelita has created a revolutionary new fabric, M3, using drirelease fabric technology. Developed over the past two years, M3 features drirelease technology on the fabric interior to keep the wearer cool, dry and comfortable, in addition to a cutting-edge finish on the fabric exterior to repel fluid, soil and stains. M3 provides healthcare professional with uniforms distinguished by style, comfort and exceptional performance.

“Medelita knows what their customers want and are fearless in their quest in developing and providing only the best product and nothing less for their customer,” said Ashwin Jaju, general manager of drirelease. “As a solutions provider, drirelease is pleased to have partnered with a visionary company like Medelita since their inception, in working together in every phase of product innovation.”

“As leaders in the medical apparel industry, Medelita is committed to providing our customers with the superior products our brand has come to be known for. Innovation is one of our driving principles, and we’re excited to work with drirelease as they share our vision of integrating our products with the most technologically advanced performance fabrics available,” said Ariel Jacoby, digital content editor at Medelita.

About Medelita
Medelita seeks to reinvent the way women and men of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available. The premium medical apparel brand offers women’s lab coats, men’s lab coats, embroidered lab coats and gender specific medical scrubs. Medelita caters to medical professionals who want their uniforms to embody the prestige and confidence already displayed from within. For more information, visit www.medelita.com or call 877-987-7979.

About drirelease®
For brands seeking far-reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know-how, and global capabilities together that help the performance apparel industry design for long-term success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast-drying capabilities.

With headquarters in Chicago, drirelease today is a global solutions provider, thanks to early development of a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands while exceeding consumer expectations for comfort, fast drying, temperature regulation and odor control.

CONTACTS
Courtney Ray, Marketing Coordinator
cray@optimerbrands.com 312.878.0808

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