Mountain Equipment’s earns drirelease® Innovation Award
drirelease staff | January 28, 2018
EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced Mountain Equipment as the winner of its Winter 2018 European Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the ISPO Show in Munich, Germany, the award celebrates innovation in the design and construction of active wear that promotes the comfort of wearers.
The Clarion is a stretchy, quick drying hooded crew that’s perfect for social bouldering sessions, warm days at the crag and heavy training. Using an exclusive drirelease fabric, the Clarion Hooded Crew moves moisture like a technical layer but maintains the comfort for daily wear on long road trips. The fitted hood keeps out the wind on exposed belays or recovering at a campsite barbeque.
“Our customers are increasingly valuing products that offer both technical performance and a more sustainable approach,” says Richard Talbot, Director of Products. “The Clarion Hooded Crew, which will be available from this Spring, builds on an already hugely successful range of drirelease Tencel products and we’re delighted to have won an Innovation Award for this latest product.”
“It is an honor to present Mountain Equipment with our Innovation Award on behalf of Optimer Brands and drirelease,” said Ashwin Jaju, President of drirelease. “The Clarion Hooded Crew is a versatile and well-thought out garment and we are excited to continue to our valuable partnership with Mountain Equipment.”
Winners are selected and announced a few times each year by the drirelease team, based on a review of new or enhanced active wear products, featuring drirelease, across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater performance through innovation.
Mountain Equipment’s winning entry can be viewed at the drirelease booth (Hall C3, Stand 333) at ISPO in Munich, Germany, 28-31 January 2018.
About drirelease® For brands seeking far‐reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know‐how, and global capabilities together that help the performance apparel industry design for long‐term success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast‐drying capabilities.
With headquarters now in East Brunswick, NJ, USA drirelease is a global solutions provider, thanks to the early development of a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands while exceeding consumer expectations for comfort, fast drying, temperature regulation and odor control.
Kim Pillinger, Marketing Coordinator