Rab’s Top Out Hoody and Route Tee earns 2017 drirelease® Innovation Award
drirelease | February 5, 2017
Pictured left to right with the drirelease Innovation Award: Rab® Top Out Hoody, available later this year, and Rab Route Tee, available now.
MUNICH, GERMANY – Optimer Brands – the parent company of drirelease – has announced Rab® as a winner of its 2017 Innovation Award, seeking to honor far-reaching solutions in performance apparel. Displayed at ISPO in Munich, Germany, the award celebrates innovation in the design and construction of active wear that promotes the comfort of wearers.
The layering system, consisting of the Top Out Hoody and Route Tee, features drirelease technology to keep the wearer dry and comfortable. The Route Tee is designed using a performance moisture wicking and fast drying fabric making the garment perfect for active, everyday use. Paired with the Top Out Hoody, which is set to be released later this year, the combination works together seamlessly to ensure premium quality and superior comfort for wearers while allowing them to focus more on other important things.
“At Rab we are always focused on performance and with the launch of our Rock climbing range for summer we required fabrics that also had more attractive and natural aesthetics for casual use, as well as excellent function when working hard,” said Tim Jasper, Design Director at Rab. “Drirelease fabrics have been personal favorites of mine and several of the design team for several years. The magic in the fiber construction gives a perfect balance: appealing to wearers while giving them the functional benefits they need.”
“Rab is one of the leading brands with a deep understanding of what climbers and mountaineers need with trend setting design ideas and innovations,” said Feyzi Arpacioglu, European Business Development of drirelease. “The Route Tee and Top Out Hoody work together perfectly to transfer the moisture from the body to mid-layer, which will create a dry and comfortable atmosphere for the wearers while allowing them to concentrate on their daily activities.”
Winners are selected and announced four times a year by the drirelease team, based on a review of new or enhanced activewear products, featuring drirelease, across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater performance through innovation.
Rab’s winning entry can be viewed at drirelease booth 333 in hall C3, at the ISPO trade event in Munich, Germany between February 5-8, 2017.
About drirelease® For brands seeking far‐reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know‐how, and global capabilities together that help the performance apparel industry design for long‐term success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast‐drying capabilities.
With headquarters now in East Brunswick, NJ, drirelease is a global solutions provider, thanks to the early development of a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands while exceeding consumer expectations for comfort, fast drying, temperature regulation and odor control.
● Anthony Gobrial, Marketing Coordinator, drirelease