SITKA Gear’s Frontier Shirt earns drirelease® Innovation Award
drirelease staff | January 25, 2018
EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced SITKA Gear as the winner of its Winter 2018 USA Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer + Snow Show 2018 in Denver, Colorado, the award celebrates innovation in the design and construction of active wear that promotes the comfort of wearers.
The Frontier Shirt is a refined flannel with vintage style and several technical upgrades for enhanced performance and comfort on the road or at the office. A drirelease polyester/wool blend enhances moisture and odor control while providing warmth without the itch. Articulated elbows and gusseted side and arm panels improve comfort and mobility while eliminating unnecessary bulk for better packability on longer trips.
“We are honored to receive the drirelease Innovation Award for our new Frontier Shirt,” said Jason Michelotti, Marketing Leader at SITKA Gear. “It’s an honor to continue to offer advanced products to the SITKA Tribe, and recognition from drirelease for our innovation makes it even more special.”
“On behalf of Optimer Brands and drirelease, it is an honor to present SITKA Gear with this award. They have pushed the boundaries with their Frontier Shirt,” said Ashwin Jaju, President of drirelease. “We are excited to celebrate SITKA Gear’s drive for innovation and have them as part of the drirelease family.”
Winners are selected and announced a few times each year by the drirelease team, based on a review of new or enhanced active wear products, featuring drirelease, across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater performance through innovation.
SITKA Gear’s winning entry can be viewed at the drirelease booth #1007-LL at the Outdoor Retailer + Snow Show trade event in Denver, Colorado, January 25-28, 2018.
About drirelease® For brands seeking far‐reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know‐how, and global capabilities together that help the performance apparel industry design for long‐term success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast‐drying capabilities.
With headquarters now in East Brunswick, NJ, drirelease is a global solutions provider, thanks to the early development of a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands while exceeding consumer expectations for comfort, fast drying, temperature regulation and odor control.
Kim Pillinger, Marketing Coordinator