Snikwah Original Shirt earns drirelease® Innovation Award

CHICAGO, Ill. – At drirelease, innovation means optimum performance with maximum comfort. Seeking to honor far-reaching solutions in performance apparel, Optimer Brands – the parent company of drirelease – has announced Snikwah Worldwide as a winner of its 2015 innovation award. Showcased at the OR Summer Market event in Salt Lake City, Utah, the award celebrates innovation in the design and construction of active wear that enhances the comfort of participants as they compete or engage in high-energy pursuits.

The Snikwah Original line features patented, convertible neck performance shirts featuring full range head and upper body coverage. Designed for a full range of outdoor activities – from surfing to fishing – the shirts carry a UPF 50+ rating and are made from a drirelease fabric blend for top-quality moisture wicking to stabilize internal body temperature in challenging environments like the heat of the burning sun or biting wind.

“We are delighted to recognize Snikwah Worldwide and its commitment to superior comfort through the Snikwah Original line of shirts that balance function with everyday utility,” said Darryl Schimeck, chief executive officer of Optimer Brands.

“As we repositioned Snikwah for global distribution, we searched the world to find the best performance fabric,” said Roy Smith, CEO of Snikwah Worldwide. “By adding drirelease to our line, we are confident we are offering superior moisture wicking and softness to ensure that the Snikwah Original is one of the most comfortable activewear shirts you can enjoy.”

Winners are selected and announced twice yearly by a drirelease team, based on a review of new or enhanced active wear products across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater success through innovation.

Snikwah’s winning entry can be viewed at drirelease booth #62030 at the OR Summer Market trade event in Salt Lake City, Utah August 5-8, 2015.

About drirelease®
For brands seeking far-reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know-how, and global capabilities together that help the performance apparel industry design for long-term success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast-drying capabilities.

With headquarters in Chicago, drirelease today is a global solutions provider, thanks to early development of a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands while exceeding consumer expectations for comfort, fast drying, temperature regulation and odor control

CONTACTS
Courtney Ray, Marketing Coordinator, 312-878-0808, cray@optimerbrands.com
Jeff Kraft, PDC Communications 708-732-0704 jkraft@pagliuco.com

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