VAUDE’s Tremalzo LS Shirt earns drirelease® Innovation Award

Pictured left to right: Uwe Gottschalk, Product Manager, VAUDE; Feyzi Arpacioglu, European Business Development, drirelease.

EAST BRUNSWICK, NJ – Optimer Brands – the parent company of drirelease – has announced VAUDE as the winner of its 2017 Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the OutDoor Friedrichshafen show in Friedrichshafen, Germany, the award celebrates innovation in the design and construction of active wear that promotes the comfort of wearers.

The Tremalzo LS Shirt is a mountain bike classic. The comfortable long sleeve bike shirt with stand up collar and short front zip features a casual cut, keeps you cool, and is odor resistant. Bring that Monte Tremalzo feeling from Lake Garda back home to your evening tour from your doorstep. drirelease is a performance fabric that’s lightweight and fast drying and has a wool blend that ensures effective temperature regulation for a good microclimate. Wool is also a renewable resource that conserves fossil resources. They’re made from a material certified by the strict bluesign system environmental standard that’s comfortably lightweight and offers maximum functionality. You can store valuables for quick access in the small zip pocket on the back. The VAUDE Green Shape label stands for environmentally friendly, functional products made from sustainable materials.

“The Tremalzo LS Shirt is an uncompromising mix of optimal function and casual design,” said Andrea Gusios, Bike Apparel Product Manager. “drirelease shirts look like casual t-shirts, wick away moisture quickly from the body, and cool even more pleasantly!”

Winners are selected and announced a few times each year by the drirelease team, based on a review of new or enhanced active wear products, featuring drirelease, across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater performance through innovation.

VAUDE’s winning entry can be viewed at drirelease booth #A4-505 at the Outdoor Friedrichshafen trade event in Friedrichshafen, Germany, June 18-21, 2017.

About drirelease® For brands seeking far‐reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know‐how, and global capabilities together that help the performance apparel industry design for long‐term success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease was launched as a patented blend of fibers that delivers superior wicking and fast‐drying capabilities.

With headquarters now in East Brunswick, NJ, drirelease is a global solutions provider, thanks to the early development of a worldwide network of top suppliers and mills. As a product division of Optimer Brands, drirelease continues to focus on developing new fiber technologies and fabrics that appeal to the sophisticated design requirements of the world’s top brands while exceeding consumer expectations for comfort, fast drying, temperature regulation and odor control.

CONTACTS
Kim Pillinger, Marketing Coordinator
kpillinger@drirelease.com 732.638.0602

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