drirelease® Introduces drirelease e.c.o. Fabric with Repreve Certified Recycled Fibers
July 9, 2010
Wilmington, DE, July 10, 2010. drirelease®, known for providing fabrics that offer superior performance to the athletic and fashion apparel markets, is introducing its new drirelease environmentally correct origins™ (e.c.o.) using Repreve® recycled polyester fibers in Europe and the United States.
The new drirelease e.c.o. fabrics combine the superior wicking and fast-drying properties of drirelease while incorporating Unifi’s Repreve fibers, which are made of 100% post-consumer recycled polyethylene terephthalate, or PET, the material commonly used to make plastic bottles and other synthetic containers. The new drirelease e.c.o. fabrics will also incorporate FreshGuard® odor control, delivering the full line of benefits from drirelease in a fabric that ensures environmental consciousness to customers.
“We’ve seen a lot of companies make claims about environmentally-friendly fibers and fabrics in the last few years, but were weary of the level of candor behind these claims,” said Chris Moore, General Manager of Optimer Labs. “Using Unifi’s Repreve fibers, which are certified to ensure recycled content, we can feel confident that our customers can trust drirelease e.c.o. fabrics to deliver the same excellent performance they know and expect from drirelease in a fabric that is verified to be environmentally friendly.”
Repreve fibers are made with a unique Fiberprint™ technology, which allows the testing of post-production garments to verify the Repreve content of the product. “We wanted to give customers confidence in our recycled content claims, and the Repreve brand provides traceability of the components of our fabrics,” added Moore.
The new drirelease e.c.o. fabric will be making its European debut at the Outdoor Show in Friedrichshafen, Germany in July, and its U.S. debut at the Outdoor Retailer Summer Market in Salt Lake City, Utah in August.
To see the fabric for yourself, visit the Optimer Brands booth at these shows: OutDoor Show—July 15 – 18, Friedrichshafen, Germany; Hall A4, Stand 507 Outdoor Retailer Summer Market—August 3 – 6, Salt Lake City, Utah, U.S.A.; Booth # 62029 drirelease and FreshGuard are registered trademarks of Optimer Brands.
Repreve is a registered trademark of Unifi, Inc. Fiberprint is a trademark of Unifi, Inc.
Optimer Brands, formerly known as Optimer Inc., a Sterling Capital Partners company, is based in Chicago, IL, with operations in Wilmington, DE.
Founded in 2001, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments. drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn. Instead of spreading the moisture across a fabric’s surface, drirelease actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drirelease fabrics that virtually eliminates odor without using harmful chemicals. All drirelease attributes are inherent to our yarns, meaning they will not wear or wash out. For more information, visit www.drirelease.com.
FreshGuard® is a registered trademark of Optimer Brands. It is an odor neutralizer embedded in all drirelease fabrics. It eliminates odors in garments by blocking odor-causing sebaceous body oils from attaching to the fabric – also stopping the attraction of odor-causing bacteria. Not an anti-microbial or anti-bacterial, which attack bacteria that possess positive functions, FreshGuard is environmentally friendly. For more information, visit www.drirelease.com.BACK TO NEWS