press


Inspired by Nature; drirelease on Sportsfashion by SAZ magazine.

May 4, 2020

“Inspired by Nature” was the topic for PERFORMANCE DAYSSS22 approaching sustainability, fashion and function. drirelease is the only technology that is inspired by nature, NATURALLY because doesn’t use any kind of chemicals to provide wicking, fast drying, cooling and durability, with responsibility. Our engineered blends can be developed with Organic Cotton, BCI, Linen, Silk, Cashmere, Merino, […]
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FIG launches chic dresses for all occasions

March 19, 2020

How would you describe FIG brand? Our goal is to ensure that each FIG item is thought out and designed to deserve its rightful place in the suitcase and wardrobe of the modern women adventurer! We design durable and flattering travel inspired clothing in Canada, to help you make the most of every discovery.   What […]
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tentree earns drirelease® Innovation Award.

February 4, 2020

Comfort, Eco and Performance together:  tentree earns drirelease® Innovation Award.  EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced tentree as the winner of its Winter 2020 Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer Snow Show in Denver, Colorado, the award celebrates innovation in the […]
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