AFTCO Barracuda Geo Cool shirt earns drirelease® Innovation Award.


EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced AFTCO as the winner of its Summer 2019 USA Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer Summer Market in Denver, Colorado, the award celebrates innovation in the design and construction of active wear that promotes the comfort of wearers, with drirelease.

“AFTCO’s Barracuda Geo Cool™ is packed with modern AFTECH features that angler’s demand for game changing comfort and performance on the water. The AFTCO Barracuda Geo Cool™ performance sun protection shirt features a next generation drirelease Geo Cool™ fabric that utilizes mineral infused cooling technology that will absorb and dissipate heat to keep you cool, dry, and comfortable cast after cast. Barracuda is also bluesign® approved providing a truly sustainable performance fishing shirt that helps to minimize impact on the environment.” AFTCO team described.

In a recent statement, Darlene Dumaran, drirelease West Coast Business Development, noted, “drirelease is excited to present the Innovation Award to AFTCO (American Fishing Tackle Co.), for the drirelease Barracuda geo cool shirt. Its simple style belies the product offerings that consumers consciously look for and unconsciously want for.  We value our partnership with AFTCO and in working together on future endeavors.”

Innovation Award winners are selected and announced a few times each year by the drirelease team, based on a review of new or enhanced active wear products, featuring drirelease, across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater performance through innovation.

AFTCO’s winning entry can be viewed at the drirelease booth (1007-LL) at Outdoor Retailer Summer Market in Denver, Colorado June 18-20.


drirelease®is a global technology company pioneer in performance and comfort textiles solutions, trusted by the best brands in the world and literally part of the functional fabrics in today´s marketplace. The diversity of drirelease blends gives you many solutions for wicking, fast drying, cooling and protection benefits — whatever the application — from leisure to high-performance, from fashion to sportswear, also for intimates or sleepwear.

For brands seeking far‐reaching performance apparel solutions, drireleaseis more than an ingredient. We bring the engineering, fresh insights, practical know‐how, and global capabilities together that help the performance apparel industry design for long‐term success. Founded by a group including former Dupont scientists who shared a passion for advancing textile technology, drirelease, based in New Jersey (USA), launches technological blends of fibers and fabrics that deliver permanent and natural wicking, and fast‐drying capabilities.