drirelease® Worn by Olympic Volleyball Gold Medalist
November 13, 2012
Chicago, IL – Optimer Brands, the company that markets drirelease® with FreshGuard®, is honored to announce that Kerri Walsh, an American Olympic athlete and three-time gold medalist for beach volleyball, wore a sarong and scarf both featuring drirelease from Borelli Design during the London 2012 games.
The USA-made sarong, available in gold medal yellow, and the scarf, available in Limited-Edition American Flag print, are high-performance, multiuse items that boast all the benefits of drirelease. drirelease dries four times faster than cotton and reduces skin temperature by up to seven degrees, which ensures that wearers stay cool and dry all day long. The fabric also possesses FreshGuard, a technology that controls odor and leaves clothing smelling fresh – even after a heavy workout. The moisture-wicking, fast-drying, and odor-controlling qualities are all inherent in the fabric, meaning that these properties can never wash or wear out. The sarong and scarf are extremely versatile and can be worn as a dress, skirt, wrap, scarf, blanket or even yoga mat carrier.
Borelli Design, founded by Marissa Borelli Casellini in 2011, is an online clothing boutique that believes fashion and fitness are better together. Its mission is to offer products that help busy, fit people look their best at any time. Casellini decided to create Borelli Design after a fruitless search to find an athletic scarf that would ward off post-run chills. Borelli Design now offers over 20 different stylish multiuse scarves. To learn more about Borelli Design or to view products, visit their website at http://www.borellidesign.com.
To learn more about drirelease, visit www.drirelease.com.
Optimer Brands, formerly known as Optimer Inc., a Sterling Capital Partners company, is based in Chicago, IL, with operations in Wilmington, DE.
Founded in 2001, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments. drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn. Instead of spreading the moisture across a fabric’s surface, drirelease actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drirelease fabrics that virtually eliminates odor without using harmful chemicals. All drirelease attributes are inherent to our yarns, meaning they will not wear or wash out. For more information, visit www.drirelease.com.
FreshGuard® is a registered trademark of Optimer Brands. It is an odor neutralizer embedded in all drirelease fabrics. It eliminates odors in garments by blocking odor-causing sebaceous body oils from attaching to the fabric – also stopping the attraction of odor-causing bacteria. Not an anti-microbial or anti-bacterial, which attack bacteria that possess positive functions, FreshGuard is environmentally friendly. For more information, visit www.drirelease.com.BACK TO NEWS