drirelease​​® Knocks Brands’ Socks Off with a Range of Made in U.S.A. Offerings!

Wilmington, DE, July 22, 2011. drirelease®, a patented yarn technology used by some of the world’s greatest athletic wear brands, is delighting consumers across numerous brands that are getting ready to introduce new, U.S.A.-made drirelease Wool and drirelease Cotton socks into their lines.

Woolrich, Cabela’s, Merrell, Rocky Boots, and Wigwam are some of the latest brands incorporating or expanding the use of drirelease within their sock lines to deliver superior wicking, fast-drying, and odor control features to their customers. Woolrich, Cabela’s, Merrell, and Rocky Boots are all introducing drirealease Wool items made in the U.S., while Wigwam is introducing 14 new styles featuring drirelease Cotton that will debut at the Outdoor Retailer Summer Market in August. Using U.S. based manufacturing will give these brands’ end-users the added benefits of supporting domestic businesses while obtaining top-quality products.

“We are delighted that so many brands are choosing to incorporate drirelease into their sock lines,” said Chris Moore, General Manager of Optimer Labs. “drireleasecombines the most important attributes necessary for developing a truly superior sock. By wicking moisture efficiently and drying quickly, it helps to keep feet dry to prevent discomfort and decrease the likelihood of developing blisters. Our FreshGuard® odor control helps to prevent odors, giving consumers a truly superb product,” concluded Moore.

The socks featuring drirelease will be part of the 2012 lines of each brand, and include the following items:

  • Woolrich: three-quarter crew and low cut socks
  • Cabela’s: Boot Tech Mid-Calf sock and Boot Tech Over-the-Calf sock; also incorporate copper yarn technology
  • Merrel: Barefoot running sock
  • Rocky Boots: Berry-compliant sock for use by U.S. Special Forces
  • Wigwam: Styles F1264 – Zippy; F1265 – Fast Track; F1266 – Epic; F6011 – IM M-Dot Qro Pro; F6009 – IM Go Pro; F3020 – Vienna; F3021 – Maya; F3019 – Julianna; F3023 – Katie Knee Hi; F3016 – Alyssa; F3018 – Tweet; S1267 – Kourtney Stripe 2pk; F3017 – Mai Tie; F1030 – Kid’s Crew

To learn more about drirelease, visit www.drirelease.com.

To find specific drirelease sock styles, please visit manufacturers’ individual websites.

About Optimer

Optimer Brands, formerly known as Optimer Inc., a Sterling Capital Partners company, is based in Chicago, IL, with operations in Wilmington, DE.

Founded in 2001, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments. drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn. Instead of spreading the moisture across a fabric’s surface, drirelease actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drirelease fabrics that virtually eliminates odor without using harmful chemicals. All drirelease attributes are inherent to our yarns, meaning they will not wear or wash out. For more information, visit www.drirelease.com.

FreshGuard® is a registered trademark of Optimer Brands. It is an odor neutralizer embedded in all drirelease fabrics. It eliminates odors in garments by blocking odor-causing sebaceous body oils from attaching to the fabric – also stopping the attraction of odor-causing bacteria. Not an anti-microbial or anti-bacterial, which attack bacteria that possess positive functions, FreshGuard is environmentally friendly. For more information, visit www.drirelease.com.