drirelease Announces Winners of Its Design Contest​

Wilmington, DE, August 18, 2011.  Optimer Brands, the company that markets drirelease® with FreshGuard®, is thrilled to announce the two winners of its design contest, which took place at the Outdoor Retailer Summer Market in August 2011.

The two winners of the drirelease contest were Terry Ann Wilson, who won the Judges’ Panel vote, and Elizabeth Gesek, who won the People’s Choice vote.  Both women are graduating seniors at Seattle Pacific University who are interested in entering the world of clothing design.  Ms. Wilson’s design featured four separate pieces that included an innovative skirt/pants combo that transformed into a fashionable romper, showing how a single item could travel from an active occasion to a potential nightlife setting.  Ms. Gesek’s design focused on three pieces including a pair of shorts that converted from hiking shorts to more fashionable Bermuda shorts to give wearers multiple options based on wear setting.

“The submissions we received for this contest were all very strong,” said Ana Torres, Director of Marketing for Optimer Brands.  “A lot of attendees at the show spent a good amount of time looking through the various design boards prior to casting their votes, and multiple judges mentioned they had a tough time selecting a winner.  We are very happy with the level of excitement generated by the contest, and really appreciate the hard work of the contestants as well as the time both the judges’ panel and OR attendees spent voting for their favorite designs,” concluded Torres.

“It’s clear that all the contestants spent a lot of time and effort putting these boards together,” said Vanessa Ladovan, Merchandising Director at Lole.  “Terry Ann’s board truly brought to life how her pieces could be used across a range of both active and social occasions, which really captured the spirit of the contest and of many of the brands that attend the OR Show,” concluded Ms. Ladovan.

Both contest winners received Apple iPad 2’s as prizes.  To see all the submissions, please visit the drirelease Facebook page athttp://www.facebook.com/#!/pages/drirelease/108170255951381.

To learn more about drirelease, visit www.drirelease.com.


About Optimer

Optimer Brands, formerly known as Optimer Inc., a Sterling Capital Partners company, is based in Chicago, IL, with operations in Wilmington, DE.

Founded in 2001, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments. drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn. Instead of spreading the moisture across a fabric’s surface, drirelease actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drirelease fabrics that virtually eliminates odor without using harmful chemicals. All drirelease attributes are inherent to our yarns, meaning they will not wear or wash out. For more information, visit www.drirelease.com.

FreshGuard® is a registered trademark of Optimer Brands. It is an odor neutralizer embedded in all drirelease fabrics. It eliminates odors in garments by blocking odor-causing sebaceous body oils from attaching to the fabric – also stopping the attraction of odor-causing bacteria. Not an anti-microbial or anti-bacterial, which attack bacteria that possess positive functions, FreshGuard is environmentally friendly. For more information, visit www.drirelease.com.

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