drirelease® Showcased at Marks & Spencer Innovation Hub
April 25, 2011
Wilmington, DE, April 26, 2011. drirelease®, a premier technology used by athletic apparel manufacturers worldwide to develop garments with superior wicking, fast-drying, and odor control attributes, is currently exhibiting a range of fabrics at the Marks & Spencer Innovation Hub.
The drirelease products being showcased at the event include drirelease Cotton, drirelease Wool, drirelease TENCEL®, and drirelease Silk among others. “We were honored to be invited by Marks & Spencer to present our offering to their buying community through the Innovation Hub,” said Feyzi Arpacioglu, European Business Development Lead for drirelease. “We are always looking for opportunities to help brands meet the demands of their customers, and our range of blends will give this buying community a wide range of options to meet various needs.”
“The trend towards designing fashionable apparel that gives people additional comfort benefits continues to grow worldwide,” said Ana Torres, Director of Marketing for Optimer Brands, parent-company to drirelease. “Our range of blends is a great fit for a company like Marks & Spencer because we can help them meet their needs across a range of categories—from a sock made with drirelease Wool to a shirt made with drirelease Cotton, to a dress made with drirelease TENCEL—and provide moisture management and a fantastic look and feel for all these items,” concluded Torres.
The Innovation Hub exhibit will last two weeks and give Marks & Spencer buyers the opportunity to see and feel drirelease fabrics as well as learn more about the technical aspects of the brand.
To learn more about drirelease, visit www.drirelease.com.
Optimer Brands, formerly known as Optimer Inc., a Sterling Capital Partners company, is based in Chicago, IL, with operations in Wilmington, DE.
Founded in 2001, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments. drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn. Instead of spreading the moisture across a fabric’s surface, drirelease actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drirelease fabrics that virtually eliminates odor without using harmful chemicals. All drirelease attributes are inherent to our yarns, meaning they will not wear or wash out. For more information, visit www.drirelease.com.
FreshGuard® is a registered trademark of Optimer Brands. It is an odor neutralizer embedded in all drirelease fabrics. It eliminates odors in garments by blocking odor-causing sebaceous body oils from attaching to the fabric – also stopping the attraction of odor-causing bacteria. Not an anti-microbial or anti-bacterial, which attack bacteria that possess positive functions, FreshGuard is environmentally friendly. For more information, visit www.drirelease.com.BACK TO NEWS