drirelease® TENCEL Revolutionizes Functional Fashion at OR’s 2010 Winter Market​

Wilmington, DE. At this year’s Outdoor Retailer Winter Market, Optimer Brands will be showcasing how apparel brands can bring function and fashion together by using their innovative drirelease® TENCEL® fabrics.

As a brand with a long history of developing moisture management and odor control technologies, drirelease with FreshGuard® continues to break new ground in performance apparel with drirelease TENCEL, a patented blend developed in collaboration with Lenzing Fibers that delivers unsurpassed functional attributes without sacrificing fashion. “We are extremely excited to have Lenzing as a partner on drirelease TENCEL,” says Chris Moore, General Manager of Optimer Labs. “As a pioneer in performance fiber blends, we have a range of products that truly deliver on the attributes that define comfort for athletes and active people, including wicking, fast drying, and odor control. Our partnership with Lenzing brings a new dimension to our offering by delivering a fabric that combines all these attributes AND delivers the softness, drape, and feel you’d expect from a luxury, next-to-skin fabric,” adds Moore.

drirelease TENCEL leverages Optimer’s patented drirelease technology in combination with Lenzing’s TENCEL® to create fabrics that move moisture away from the skin, dry 4x faster than cotton, and provide odor control, all while maintaining a luxurious drape and soft feel. drirelease TENCEL opens new doors to brands interested in developing fashionable garments that deliver inherent comfort that will not wash or wear out. Additionally, Optimer’s partnership with Lenzing underscores both companies’ commitment to developing environmentally-friendly products. drirelease TENCEL is part of a portfolio of eco-friendly blends offered by Optimer Brands, and Lenzing’s TENCEL production process has won numerous European environmental awards.

David Adkins, Regional Director of Americas for Lenzing adds, “Lenzing Fibers is very excited to partner with drirelease on their new family of products. We see it as a great combination between the high performance attributes of polyester and the comfort, moisture management and sustainability properties of TENCEL.”

To learn more about drirelease TENCEL, visit the Optimer Brands booth (#62047) or the Lenzing booth (#40167) at this year’s Outdoor Retailer Winter Market show in Salt Lake City, UT.

drirelease and FreshGuard are registered trademarks of Optimer Brands. TENCEL is a registered trademark of Lenzing Group.

For additional marketing information on drirelease, please contact Ana Torres, Director of Marketing at Optimer Brands at atorres@optimerbrands.com.

To learn more about drirelease, visit www.drirelease.com.


About Optimer

Optimer Brands, formerly known as Optimer Inc., a Sterling Capital Partners company, is based in Chicago, IL, with operations in Wilmington, DE.

Founded in 2001, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments. drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn. Instead of spreading the moisture across a fabric’s surface, drirelease actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drirelease fabrics that virtually eliminates odor without using harmful chemicals. All drirelease attributes are inherent to our yarns, meaning they will not wear or wash out. For more information, visit www.drirelease.com.

FreshGuard® is a registered trademark of Optimer Brands. It is an odor neutralizer embedded in all drirelease fabrics. It eliminates odors in garments by blocking odor-causing sebaceous body oils from attaching to the fabric – also stopping the attraction of odor-causing bacteria. Not an anti-microbial or anti-bacterial, which attack bacteria that possess positive functions, FreshGuard is environmentally friendly. For more information, visit www.drirelease.com.

About Lenzing

The Lenzing Group is an international group of companies with its headquarters in Austria, production sites in all major markets and a global network of sales and marketing offices. Lenzing provides the global textile and nonwovens industry with high-quality cellulose fibers. The company is the leading supplier in many business-to-business markets – from cellulose fibers to special plastic polymer products.

Lenzing quality and Lenzing innovative power set standards for man-made cellulose fibers world-wide. Seventy years of fiber production expertise make us the only producer world-wide of all three man-made cellulose fiber generations, from classic viscose to modal and lyocell. Lenzing’s unique combination of consistent customer orientation with leadership in quality, innovation and technology is the foundation of our success.

Lenzing is committed to the principles of sustainable management and very high environmental standards.

Lenzing’s core business fibers and plastics are complemented by our activities in business field engineering.

For more information, visit us at www.lenzing.com.

BACK TO NEWS