drirelease® Wool Reaches New Heights as Part of Everest Expedition​

Wilmington, DE,  In spring of 2010, drirelease® Wool will play a critical role in helping the Expedition Champion® team summit Mt. Everest. The team, led by international mountaineer Jamie Clarke, will be outfitted with custom-designed gear featuring a drirelease Wool insulating layer that includes long-sleeve tops and long pants. Offering drying times that are 4 times faster than wool alone, as well as wicking, breathability, and FreshGuard® odor control—properties that will never wash or wear out—drirelease Wool will help keep the Expedition Champion climbers warm and comfortable as they undertake this phenomenal challenge.

“We are honored to have been selected by the Champion and Duofold brands as an integral part of their layering system for this amazing endeavor,” said Chris Moore, General Manager of Optimer Labs. “We have conducted lab tests that confirm drirelease Wool’s ability to help the body thermo-regulate, and we are very excited to have our fabric’s superior performance proven under the harshest conditions mother nature can provide—Everest. Keeping athletes comfortable is critical to allow them to safely reach peak performance, and we are thrilled that our products are playing a role in this achievement,” concluded Moore.

The insulating layer that will be worn by the Everest team is a heavier weight version of Duofold Varitherm® High Performance Wool base layer, which is commercially available and also features drirelease Wool with FreshGuard. The garments that will be worn in the upcoming Everest expedition were used in a test climb of Mount Pumori in October of 2009. Mike Abbott, Director of Research and Development for the Champion brand and part of the team that tested drirelease Wool said “the climb to Mount Pumori was the most rigorous, real-world test we could think of.” When asked about his experiences during this adventure, he added “keeping the skin dry while staying warm and comfortable was critical to our performance, and the way drirelease® Wool performed for us, it solidified our decision to select it for our upcoming Mt. Everest expedition.”​

To learn more about and follow the progress of Expedition Champion, visit www.climbeverest.withus.com.

Media Contact:
Ana Torres
Director of Marketing, Optimer Brands
1-312-878-0806


About Optimer

Optimer Brands, formerly known as Optimer Inc., a Sterling Capital Partners company, is based in Chicago, IL, with operations in Wilmington, DE.

Founded in 2001, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments. drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn. Instead of spreading the moisture across a fabric’s surface, drirelease actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drirelease fabrics that virtually eliminates odor without using harmful chemicals. All drirelease attributes are inherent to our yarns, meaning they will not wear or wash out. For more information, visit www.drirelease.com.

FreshGuard® is a registered trademark of Optimer Brands. It is an odor neutralizer embedded in all drirelease fabrics. It eliminates odors in garments by blocking odor-causing sebaceous body oils from attaching to the fabric – also stopping the attraction of odor-causing bacteria. Not an anti-microbial or anti-bacterial, which attack bacteria that possess positive functions, FreshGuard is environmentally friendly. For more information, visit www.drirelease.com.

About Champion®

Since 1919 Champion athleticwear has offered a full line of innovative athletic apparel for men and women including sport bras, activewear, team uniforms, sweats and accessories. Champion athleticwear can be purchased at most sporting goods and department stores. For more information please contact us at 1-800-999-2249 or visitwww.championusa.com. Champion is a brand of Hanesbrands Inc.

About Hanesbrands Inc.

Hanesbrands Inc. is a leading marketer of everyday apparel essentials under some of the world’s strongest apparel brands, including Hanes, Champion, Playtex, Bali, JMS/Just My Size, barely there and Wonderbra. The company sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casualwear and activewear produced in the company’s low-cost global supply chain. Hanesbrands has approximately 45,000 employees in more than 25 countries. More information about the company may be found on the Hanesbrands Internet Web site at www.hanesbrands.com.

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