KERRITS launches drirelease Denim.
September 14, 2020
How would you describe KERRITS brand?
Kerrits Performance Equestrian Apparel is made by passionate women riders and athletes to meet the demands of women and girls who ride & love horses. Sprouting from humble roots and the passion of founder Kerri Kent, we’ve worked hard for more than 30 years to create clothing that helps women feel confident in and out of the saddle. Our apparel is designed to empower equestrians of all ages, sizes and ability levels. Our brand is fun, authentic, knowledgable, inclusive, and innovative.
What led you to choose drirelease DENIM as a solution for KERRITS?
We’re constantly innovating our product line to meet our customers’ needs in terms of both style and functionality. We’d wanted to design a denim breech for several years, but the regular denim available in the marketplace wasn’t up to our standards for in-saddle performance. When we were recommended drirelease, we found it offered the classic look of denim plus the activewear functionality the Kerrits customer expects.
What are the benefits customers can expect from the technology behind those products?
The Kerrits Stretch Denim Breech combines everything women love about their favorite pair of jeans with the added features and functionality to make them ride-worthy and barn-durable. Four-way stretch offers freedom of movement yet has excellent dimensional shape retention, and drirelease wicking technology provides all-day comfort for the woman riding four horses a day…and mucking their stalls, too