New Scrubs Use Performance Sports Textiles
June 2, 2008
Performance fibers, yarns and textiles originally developed for active and outdoor sports are increasingly showing up in other products. Moisture management (meaning sweat removal and/or quick dry benefits), breathability, odor elimination, microbe control and other features not only provide great comfort they promote cleanliness and good health. Now, drirelease® with FreshGuard®, a popular technology by Optimer Performance Fibers well known among athletes and outdoor aficionados since 2000, is being used by medical and wellness brands.
drirelease whisks moisture away from the skin and dries four times faster than cotton, while its companion technology, FreshGuard, eliminates odors and controls the growth of bacteria. It is this combination of hygienic and comfort attributes of drirelease with FreshGuard that got the attention of medical and health care brands.
Comfort in Healthcare Uniforms
A brand new company launched this May is using drirelease with FreshGuard exclusively in their line of U.S. made scrubs designed by and for women working in the healthcare professions. Based in Southern California, medelitaTM is aimed at improving both the comfort and appearance of over eight million women in the U.S. alone who wear scrubs and lab coats on the job.
To date, these often unisex products are made of stiff fabrics in boxy, shapeless cuts with little if any fit or scale to the female body. “They feel like sandpaper and no matter how much you fold over the waist or roll up the sleeves, they just don’t fit,” says Lara Manchik, founder of medelita. “No one has mastered the uniform that must be worn by female clinicians.”
Manchik, herself an eight-year veteran in medicine, has worked as a physician assistant in ER and trauma centers from the New York inner city to Orange County. “No matter where you go, women [in healthcare] relate to the need for better uniforms. All of us want to be comfortable and feel good about how we look. I just knew there must be something better. I want medelita to reinvent the way women present themselves at work by offering the highest quality, best fitting and most comfortable scrubs available.”
Better Fabric, Better Fit
Manchik decided to use drirelease partly because of its comfort, freshness and quick-dry features that won’t wash out, but also because it clearly set medelita apart from the stiff cotton and cotton/polyester products on the market. The performance of the fabric is matched by the attention to detail and flattering, yet professional fit. Darts and curved seams on both tops, a shaped waist, a slight boot cut on the pant and a ‘not too loose, not too tight’ fit on the clinician and nursing styles, are some of the things that give medelita a distinct look and feel.
Also new is regular, ready-to-wear sizing. Pushing aside the usual unisex XXS to XXL, medelita comes in size 0-14 and is sold individually, not in sets, so that customers can order a personalized size combination for the best fit. Herself, a diminutive size 2, Manchik is especially sensitive to the ‘one size fits all’ mistake. “Try us on for size,” she says, “and you’ll never go back to boxy again!”
For more information and to purchase medelita, go to: medelita.com.
Optimer Brands, formerly known as Optimer Inc., a Sterling Capital Partners company, is based in Chicago, IL, with operations in Wilmington, DE.
Founded in 2001, Optimer Brands conducts textile research, development and marketing and has a scientific staff credited with over 100 patents and developments. drirelease® is a registered trademark of Optimer Brands. It is a patented, intimate blend of synthetic and natural fibers that combine wicking and quick drying attributes into a single yarn. Instead of spreading the moisture across a fabric’s surface, drirelease actually pushes it to the outside of a garment, releasing water and perspiration faster than any other performance fabric on the market. drirelease includes the added benefit of FreshGuard®, an odor neutralizer embedded in all drirelease fabrics that virtually eliminates odor without using harmful chemicals. All drirelease attributes are inherent to our yarns, meaning they will not wear or wash out. For more information, visit www.drirelease.com.
FreshGuard® is a registered trademark of Optimer Brands. It is an odor neutralizer embedded in all drirelease fabrics. It eliminates odors in garments by blocking odor-causing sebaceous body oils from attaching to the fabric – also stopping the attraction of odor-causing bacteria. Not an anti-microbial or anti-bacterial, which attack bacteria that possess positive functions, FreshGuard is environmentally friendly. For more information, visit www.drirelease.com.BACK TO NEWS