tentree earns drirelease® Innovation Award.

Comfort, Eco and Performance together:  tentree earns drirelease® Innovation Award. 

EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced tentree as the winner of its Winter 2020 Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer Snow Show in Denver, Colorado, the award celebrates innovation in the design and construction of active-wear that promotes comfort, performance and eco-responsibility.

“At tentree, we’re extremely proud that 99% of our products are made from preferred materials —meaning if we can’t find sustainable options, then we won’t go forward. When we began developing products for more active lifestyles, we struggled to find environmentally responsible materials, as most performance fabrics are polyester or polyamide-based with chemical finishes and treatments. Which is why we were delighted to find drirelease yarn. Not only does drirelease yarn offer the soft hand feel and natural heathered look key to our brand DNA, but it also provides crucial moisture and odor management without the use of chemicals. tentree was one of the first brands to adopt drirelease E.C.O. (Environmentally Correct Origins), with REPREVE® Recycled Polyester and TENCEL™ Lyocell blend, and we couldn’t be happier with the result—it meets tentree’s high standards in both environmental responsibility and product quality. We’re thankful to work with such an innovative partner, and look forward to developing even more sustainable projects.” described Ludovic Duran, tentree Product Commercialization Director.

In a recent statement, Darlene Dumaran, drirelease West Coast Business Development Manager, noted, “We are excited to announce tentree as the winner of the 2020 drirelease Innovation Award.  Known for their commitment to the environment and in using sustainable materials, drirelease has partnered with a socially responsible brand that has incorporated quality and integrity in the products they offer.  tentree utilizes drirelease E.C.O.  (Environmentally Correct Origins) in their Destination Collection, in an effective multi-layering system of tanks, tees and hoodies.”

Innovation Award winners are selected by the drirelease team, based on a review of new or enhanced active-wear products, featuring drirelease, across hundreds of global brands. drirelease congratulates these global brands – and their design and product development teams – working together to achieve greater performance through innovation.

tentree Destination Collection’s winning entry can be viewed at the drirelease booth (1007-LL) at Outdoor Retailer Snow Show in Denver, Colorado January 29 to 31.


drirelease® is a global technology company pioneer in performance and comfort textiles solutions, trusted by the best brands in the world and literally part of the functional fabrics in today´s marketplace. The diversity of drirelease blends gives you many solutions for wicking, fast drying, cooling and protection benefits — whatever the application — from leisure to high-performance, from fashion to sportswear, also for intimates or sleepwear. For brands seeking far‐reaching performance apparel solutions, drirelease is more than an ingredient. We bring the engineering, fresh insights, practical know‐how, and global capabilities together that help the performance apparel industry design for long‐term success. Founded by a group including former DuPont scientists who shared a passion for advancing textile technology, drirelease, based in New Jersey (USA), launches technological blends of fibers and fabrics that deliver permanent and natural wicking, and fast‐drying capabilities