What was the inspiration and process to arrive in such a technical and nice fishing shirt with drirelease Geo Cool?
We were looking to design a garment that would be dynamic and ultra-functional in extreme heat conditions without sacrificing mobility, comfort and fit. Geo Cool provided an amazing tactile feel and elevated performance that surpassed our expectations and that of competitor’s fabrics. 

What added benefits can the customer expect from the technology behind the Barracuda drirelease Geo Cool shirt?
The Barracuda drirelease Geo Cool shirt utilizes mineral infused cooling technology that will absorb and dissipate heat to keep anglers cool, dry, and comfortable all day. It features mesh panels on the side for added venting and breathability, AFBLOCK UPF 50 for ultimate sun protection and AFGUARD 3M stain release that makes it easy to wash out stains. 

How has the reaction been from customers?
The feedback on the Barracuda Geo Cool shirt has been very positive so far. Customers are very happy to have a shirt that they can wear all day while out in the sun that keeps them cool and protected from the harmful rays of the sun. 

What’s next for AFTCO with drirelease technologies?
With the success of the Barracuda Geo Cool shirt, we worked with drirelease to come out with the Frogger and the Anytime line, which is made from a polyester/tencel blend that is soft to the touch and offers moisture wicking, quick drying, UPF sun protection, stain release, and antimicrobial properties. Next Spring, we will be expanding our collection with a new lyocell fabric line featuring 6 new styles as well as adding 3 new heathered colors to our Anytime line. The Barracuda will also be getting a new heathered color this upcoming Fall.