drirelease® welcomes OPTIMER®

OPTIMER® debuts textile technologies to redefine comfort.
A suite of innovative solutions with an emphasis on using
bio-based and natural raw materials to enhance comfort of textiles.

Optimer Brands, the parent company of drirelease®, is welcoming a new member to its family with the launch of OPTIMER®, a suite of innovative solutions with the promise of “Redefining Comfort”. Its unique technologies are designed to be infused at the fabric stage providing almost limitless versatility in fiber content and end use. A wide range of benefits include, but are not limited to, dynamic temperature control, skin soothing relief and fresh garment confidence. The launch of OPTIMER® further strengthens Optimer Brands’ position as the go-to resource for enhancing comfort in textiles and apparel.

“We are very excited to introduce the OPTIMER® technologies to the market,” said Lee Thompson, Business Development Manager of Optimer Brands. “These new comfort solutions along with drirelease® will offer an even more valuable resource to our brand partners’ design, innovation, raw material, product development and sourcing teams. We are a one stop shop for comfort.”

With an emphasis on using bio-based and natural raw materials, environmental responsibility is a primary focus with all of OPTIMER’s technologies. FreshGuard® Odor Control, Soothe with Aloe Vera and Adapt with Phase Change are highlights of the initial launch.

FreshGuard® with Odor Control is a permanent antimicrobial technology for reducing odor caused by bacteria in textiles and is hypoallergenic without interacting with healthy skin bacteria, respecting its normal flora. It’s like having a “clean room” inside, where smells have a tough time forming.

Soothe with Aloe Vera is an innovative technology that infuses textiles with the bioactive compounds of Aloe Vera. Used to promote healthy skin for over a millenia, Aloe was referred to as the “Plant of Immortality” by the ancient Egyptians. Today it is used to moisturize dry skin and reduce the effects of sun exposure. OPTIMER® Soothe with Aloe Vera compounds – vitamins, minerals and antioxidants – also utilizes a unique bio-based microencapsulation technology to infuse this botanical extract to textiles and provide extended release of ALOE VERA nutrients.

Adapt with Phase Change utilizes natural phase change material designed to reuse, restore and recycle the body’s thermal energy. Having a built-in thermostat set to automatically manage our personal climate may just be wishful thinking, but a fabric infused with ADAPT technology is the closest thing to having this dynamic approach to human comfort in textiles. As the body heats up, the ADAPT material liquefies and stores this energy assisting the body in its efforts to cool down. Reacting to a cold environment, the material solidifies and releases the stored energy back to the body for warmth. This ability to adapt to the environment and the body’s response provides a thermal balance for enhanced comfort.

OPTIMER® technologies has been formulated for an extensive variety of textile content, giving it the versatility to be a part of a wide range of end uses. All markets, from fashion to active, casual to workwear, and sleepwear to bedding, can benefit from its redefining of comfort. To know more visit OPTIMER.com

Optimer Brands is a pioneer in textile technology and literally part of the best performance fabrics and active wear in today’s marketplace. It’s what lets you move more comfortably as you pursue your passions by wicking, drying, cooling and freshening. The best brands and retailers in the world utilize Optimer’s expertise, sophisticated fabrics, smart performance and eco-friendly advances. As a company, Optimer Brands is committed to its promise of comfort. Whether it’s high-performance athletic wear, fashion, lifestyle, underwear, outerwear, socks, or even bedding, we bring you comfort as you move through your day.