press


drirelease® welcomes OPTIMER®

October 7, 2020

OPTIMER® debuts textile technologies to redefine comfort. A suite of innovative solutions with an emphasis on using bio-based and natural raw materials to enhance comfort of textiles. Optimer Brands, the parent company of drirelease®, is welcoming a new member to its family with the launch of OPTIMER®, a suite of innovative solutions with the promise […]
READ MORE

KERRITS launches drirelease Denim.

September 14, 2020

How would you describe KERRITS brand? Kerrits Performance Equestrian Apparel is made by passionate women riders and athletes to meet the demands of women and girls who ride & love horses. Sprouting from humble roots and the passion of founder Kerri Kent, we’ve worked hard for more than 30 years to create clothing that helps […]
READ MORE

drirelease SS22 Trend Report is ready!

September 14, 2020

Resilience is definitely the most important macro trend for this moment in all aspects of our life; family, work, play – and the Planet too. We’re so excited to share with you the drirelease Trend Report SS22! Featuring the color palette for spring summer 2022, the report shares the latest drirelease fabrics along with suggestions of how you can […]
READ MORE

drirelease Digital Fabric Catalog is available.

June 16, 2020

As your solutions provider, drirelease is ready to assist you with your design, development, material and supply chain needs. Since it may be awhile to be able to meet with you in person, innovative alternatives to share the latest in drirelease have been created to help with your research. One of these new tools is […]
READ MORE

Inspired by Nature; drirelease on Sportsfashion by SAZ magazine.

May 4, 2020

“Inspired by Nature” was the topic for PERFORMANCE DAYSSS22 approaching sustainability, fashion and function. drirelease is the only technology that is inspired by nature, NATURALLY because doesn’t use any kind of chemicals to provide wicking, fast drying, cooling and durability, with responsibility. Our engineered blends can be developed with Organic Cotton, BCI, Linen, Silk, Cashmere, Merino, […]
READ MORE

FIG launches chic dresses for all occasions

March 19, 2020

How would you describe FIG brand? Our goal is to ensure that each FIG item is thought out and designed to deserve its rightful place in the suitcase and wardrobe of the modern women adventurer! We design durable and flattering travel inspired clothing in Canada, to help you make the most of every discovery.   What […]
READ MORE

tentree earns drirelease® Innovation Award.

February 4, 2020

Comfort, Eco and Performance together:  tentree earns drirelease® Innovation Award.  EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced tentree as the winner of its Winter 2020 Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer Snow Show in Denver, Colorado, the award celebrates innovation in the […]
READ MORE