press


​It’s Alive! The drirelease® Logo Speaks Up, Gets Heard​

December 16, 2008

Wilmington, DE  When Optimer’s director of marketing, Karen Deniz, needed a spokesperson to help sell the virtues of its drirelease® moisture management technology in ads, she turned to the product’s logo for ‘comic relief’. Drifus, a cartoon man with a drirelease ‘shield’ for a head and amphibious green body, has become a fixture in dozens […]
READ MORE

Optimer and 180s Settle Intellectual Property Lawsuit​

October 2, 2008

Wilmington, DE October 3, 2008 Optimer Performance Fibers, Inc. announced today it has settled with 180s, a performance apparel and accessories company, related to its claims for trademark Infringement, unfair competition, false patent marking, and false advertising. Optimer owns a proprietary fabric blend that is particularly effective for work shirts and cold weather gear. In […]
READ MORE

New drirelease® with FreshGuard ‘Health and Wellness’ Sock from Achieve o2

August 5, 2008

Since its development in 2000, drirelease®​ with FreshGuard® moisture management technology has been used in scores of products at over 100 well-known performance brands worldwide. Now, manufacturers are combining it with other compatible technologies to double their products’ benefits and further set them apart from competitors. drirelease Comfort + Health and Wellness in a Sock […]
READ MORE

​drirelease® Teams Up With Insect Shield and Celliant

August 5, 2008

Since its development in 2000, drirelease® with FreshGuard® moisture management technology has been used in scores of products at over 100 well-known performance brands worldwide. Now, manufacturers are combining it with other compatible technologies to double their products’ benefits and further set them apart from competitors. drirelease Comfort + Health and Wellness in a SockLaunched […]
READ MORE

New Scrubs Use Performance Sports Textiles​

June 2, 2008

Performance fibers, yarns and textiles originally developed for active and outdoor sports are increasingly showing up in other products. Moisture management (meaning sweat removal and/or quick dry benefits), breathability, odor elimination, microbe control and other features not only provide great comfort they promote cleanliness and good health. Now, drirelease® with FreshGuard®, a popular technology by […]
READ MORE

Sports Textiles Are Good Therapy​

June 2, 2008

Performance fibers, yarns and textiles originally developed for active and outdoor sports are increasingly showing up in other products. Moisture management (meaning sweat removal and/or quick dry benefits), breathability, odor elimination, microbe control and other features not only provide great comfort they promote cleanliness and good health. Now, drirelease®​ with FreshGuard®, a popular technology by […]
READ MORE

Night Sweat Sufferers Sleep Better, Stay Cooler, Drier, Fresher

June 2, 2008

Performance fibers, yarns and textiles originally developed for active and outdoor sports are increasingly showing up in other products. Moisture management (meaning sweat removal and/or quick dry benefits), breathability, odor elimination, microbe control and other features not only provide great comfort they promote cleanliness and good health. Now, drirelease® with FreshGuard®, a popular technology by […]
READ MORE