press


​It’s Alive! The drirelease® Logo Speaks Up, Gets Heard​

drirelease | December 16, 2008

Wilmington, DE  When Optimer’s director of marketing, Karen Deniz, needed a spokesperson to help sell the virtues of its drirelease® moisture management technology in ads, she turned to the product’s logo for ‘comic relief’. Drifus, a cartoon man with a drirelease ‘shield’ for a head and amphibious green body, has become a fixture in dozens […] READ MORE

Optimer and 180s Settle Intellectual Property Lawsuit​

drirelease | October 2, 2008

Wilmington, DE October 3, 2008 Optimer Performance Fibers, Inc. announced today it has settled with 180s, a performance apparel and accessories company, related to its claims for trademark Infringement, unfair competition, false patent marking, and false advertising. Optimer owns a proprietary fabric blend that is particularly effective for work shirts and cold weather gear. In […] READ MORE

New drirelease® with FreshGuard ‘Health and Wellness’ Sock from Achieve o2

drirelease | August 5, 2008

Since its development in 2000, drirelease®​ with FreshGuard® moisture management technology has been used in scores of products at over 100 well-known performance brands worldwide. Now, manufacturers are combining it with other compatible technologies to double their products’ benefits and further set them apart from competitors. drirelease Comfort + Health and Wellness in a Sock […] READ MORE

​drirelease® Teams Up With Insect Shield and Celliant

drirelease | August 5, 2008

Since its development in 2000, drirelease® with FreshGuard® moisture management technology has been used in scores of products at over 100 well-known performance brands worldwide. Now, manufacturers are combining it with other compatible technologies to double their products’ benefits and further set them apart from competitors. drirelease Comfort + Health and Wellness in a SockLaunched […] READ MORE

New Scrubs Use Performance Sports Textiles​

drirelease | June 2, 2008

Performance fibers, yarns and textiles originally developed for active and outdoor sports are increasingly showing up in other products. Moisture management (meaning sweat removal and/or quick dry benefits), breathability, odor elimination, microbe control and other features not only provide great comfort they promote cleanliness and good health. Now, drirelease® with FreshGuard®, a popular technology by […] READ MORE

Sports Textiles Are Good Therapy​

drirelease | June 2, 2008

Performance fibers, yarns and textiles originally developed for active and outdoor sports are increasingly showing up in other products. Moisture management (meaning sweat removal and/or quick dry benefits), breathability, odor elimination, microbe control and other features not only provide great comfort they promote cleanliness and good health. Now, drirelease®​ with FreshGuard®, a popular technology by […] READ MORE

Night Sweat Sufferers Sleep Better, Stay Cooler, Drier, Fresher

drirelease | June 2, 2008

Performance fibers, yarns and textiles originally developed for active and outdoor sports are increasingly showing up in other products. Moisture management (meaning sweat removal and/or quick dry benefits), breathability, odor elimination, microbe control and other features not only provide great comfort they promote cleanliness and good health. Now, drirelease® with FreshGuard®, a popular technology by […] READ MORE