press


Mountain Equipment’s earns drirelease® Innovation Award

drirelease staff | January 28, 2018

EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced Mountain Equipment as the winner of its Winter 2018 European Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the ISPO Show in Munich, Germany, the award celebrates innovation in the design and construction of active wear that promotes the […]
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SITKA Gear’s Frontier Shirt earns drirelease® Innovation Award

drirelease staff | January 25, 2018

EAST BRUNSWICK, NJ – Optimer Brands, the parent company of drirelease, has announced SITKA Gear as the winner of its Winter 2018 USA Innovation Award, seeking to honor far-reaching solutions in performance apparel. Showcased at the Outdoor Retailer + Snow Show 2018 in Denver, Colorado, the award celebrates innovation in the design and construction of active […]
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